Senior Fundraising Officer (Individual Giving)

Our new Senior Fundraising Officer will be responsible for implementing Kidney Care UK's Individual Giving, Legacy and In Memory fundraising programmes to support our ambitious plans to increase our fundraising income and meet the needs of people with kidney disease.

Job title: Senior Fundraising Officer (Individual Giving)

Reporting to: Head of Fundraising

Direct reports: Two

Location: Hybrid – with a minimum of two days per week in the office Alton, Hampshire

Hours: 37.5 hours/week. Permanent

Salary: up to £34,000

In this exciting role you will be responsible for implementing the charity’s Individual Giving, Legacy and In Memory fundraising programmes (target of £1.3m in 2024). You will manage a team of two with support from the Head of Fundraising, with whom you will work closely to develop a series of targeted multi-channelled appeals and campaigns to engage with existing supporters and to attract, recruit and retain new ones.

You will be confident in handling and interrogating data, utilising your experience to deliver insight led creative campaigns across several channels. You will use data to test and learn through the delivery of persuasive and compelling appeals and campaigns – aiming to grow supporter loyalty and inspire repeat donations.

The delivery of exceptional supporter care and stewardship is paramount in this role, the post holder will require excellent communication skills to help deepen engagement strategies with supporters and work with an ambitious, positive, and creative approach – with experience in working collaboratively organisation wide.

Key responsibilities

Support the Head of Fundraising to plan, lead, implement, and evaluate strategies to:

  • Increase individual gifts through enhancing the supporter donor journey.
  • Develop new individual giving appeals and campaigns with a focus on direct marketing across various channels to engage with new and existing supporters to generate new income.
  • Work with the communications team to design a multi-channelled approach to maximise the reach to the appropriate audiences.

Analyse and segment the supporter base to develop targeted supporter journeys and ask strategies, using donor data from our CRM to:

  • Maximise the lifetime value of donors.
  • Ensure effective use of supporter data for campaign purposes.
  • Manage a continuous cycle of testing for new channels and techniques for acquisition and retention, based on audience insight and sector trends.

Manage donor stewardship to provide personalised and engaging communications, including:

  • Managing the production of supporter materials.
  • Building a thanking programme that offers a personal and engaging donor experience

How to apply

Please send your CV and a covering letter demonstrating how you would be perfect for this role to [email protected]

Applications will be accepted on a rolling basis until Monday 10 June 2024

Download the full Kidney Care UK Senior Fundraising Officer (Individual Giving) job description