Kidney Care UK and Kidney Wales have joined forces to roll out a nationwide awareness campaign to reach people at risk of developing chronic kidney disease (CKD) in Wales. This is the first widespread pan-Wales kidney disease awareness campaign of its kind.
Often people do not experience symptoms or signs that their kidneys aren’t working as well as they should be until their kidney disease is advanced. It is possible to lose as much as 90% of your kidney function without even realising. It is estimated that there are 194,559 people in Wales with CKD.
A lack of awareness of the vital role our kidneys play, and no screening programme for kidney disease, means many people find out their kidneys are damaged when it’s too late to take action to avoid developing kidney failure. The earlier someone is diagnosed, the more time there is to prolong their kidney function for as long as possible. Right now, there are 2,478 people with kidney failure in Wales.
Since Kidney Care UK launched the #BloodyAmazingKidneys campaign in October 2024 more than 330,000 people (almost the equivalent of the entire population of Cardiff) have completed the online Kidney Health Checker.
In 2026, Kidney Care UK partnered directly with Kidney Wales to bring the campaign to the nation and help raise awareness of kidney disease in Wales. This started with joint presence of both charities at events at the Senedd and at University Hospital Wales. In June, the campaign will be appearing at 12 railway stations across Wales; during the month, more than 1.6 million people will pass through the stations.
We are delighted to be working alongside Kidney Care UK to bring the #BloodyAmazingKidneys campaign to communities across Wales. Too many people are unaware they may be at risk of kidney disease. This campaign is a fantastic opportunity to start conversations, reach people where they live and travel, and encourage them to learn about their kidney health and recognise how #BloodyAmazing their kidneys really are.Ross Evans, Chief Executive of Kidney Wales
Kidney patients often tell us that they wished more people knew about how important their kidneys are, and so what better way to get people talking about their #BloodyAmazingKidneys than highlighting the campaign at such key sites across the nation?Laurie Cuthbert, Director of Fundraising, Marketing & Communications at Kidney Care UK
Collaboration between Kidney Care UK and Kidney Wales is so important to ensure there is raised awareness of kidney health right across the country. No one else in my family suffers from kidney issues and yet I’ve been a kidney patient for over 30 years. We weren’t aware of what kidney disease was when I was diagnosed. The #BloodyAmazingKidneys campaign is a brilliant way for people to learn about the impact of CKD, particularly those who’ve never heard about it and how important your kidneys are. Check your kidneys. I wish I’d had the opportunity to know more.Helen Presdee-Jones lives in Wales and has kidney disease
Kidney Care UK is the UK’s leading kidney patient support charity, providing emotional, practical and financial support to people with CKD across the UK.
Kidney Wales is the leading kidney charity in Wales, supporting patients and their families, and promoting excellence in kidney research, education, and treatment within Wales.