Kidney Care UK becomes a trusted information creator

Kidney Care UK, the UK’s leading kidney patient support charity, has been awarded the PIF TICK – the UK’s only assessed quality mark for print and online health and care information.

To become a ‘trusted information creator’, the charity had to undergo an assessment showing it met 10 key criteria. This means patients can be assured that what they are reading, watching or listening to is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.

Laurie Cuthbert, Director of Fundraising, Marketing & Communications at Kidney Care UK, said: “Gaining the PIF TICK shows we have a strong process for developing our health information resources. With so much information online it can be difficult to know what to trust. This quality mark is a quick and easy way for people to be assured our information is reliable and trustworthy.”

Our patient information booklets are produced in partnership with the UK Kidney Association (UKKA), the leading professional body for the UK kidney community. UKKA members work in clinical renal care, treating and caring for people with kidney disease, in kidney-focused research, or in related sciences and fields.

PIF TICK manager Dan Wills said: “We are thrilled to welcome Kidney Care UK to our ever-growing community of accredited PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”

The PIF TICK, which launched in May 2020 is run by the non-profit Patient Information Forum (PIF). In July 2021, a public website,, was launched to raise awareness of PIF TICK accredited members and help people find trusted health information. The site also includes guides on topics including spotting false health information and understanding evidence.